Arko Sen standing in the times square in front of a billboard which says 'hands down better'

Design philosophy 

-in that order.

Over a decade of honing my craft in a diverse array of domains has given me an extremely intuitive understanding of Business Interests, User Psychology and Technology Constraints.
User Experience is a natural confluence of these. 

Core Values

Career Stats

14+  Years of UX  |   20+  Years in the industry  |   50+  Projects  |   25+  Brands worked with


Enterprise productivity, Banking, Healthcare, Fintech, News, Media & Entertainment, Advertising, Branding, Power, IPTV, Ecommerce, Government, Tourism, CRM, Analytics, Non-Traditional-Interfaces, Design Systems, DesOps (Design Operations)

Brand showcase

Logos of Brands, BigFix, Star, Workload Automation, HCL Commerce, Appscan, ZAO, Bank of America, Allahabad Bank, Mahindra Navistar, ADGAS, netscribes, IDFC, ABP, BRICS, CESC, spiritCLIPS, NITI Aayog, and Autostadt

Portfolio - real life case studies

Design System

2019 to present. Building and owning a code ready design system, leading a team of 4 designers, 8 devs/testers and serving over 10 products.
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The challenge

HCL Software had a wide range of sprawling enterprise products which were using a mixed bag of design systems, some none at all. Universally adopting an open source design system was possible but it would dilute the brand identity and custom requests were hard to field. Furthermore, the growth and direction of an open source system was not in the hands of HCL Software. Meanwhile, the products themselves are not mandated to use any specific design system, so they had to be convinced with due evidence to pick up a homegrown one.

The solution

We researched some of the leading design systems at that point, Microsoft Fluent, IBM Carbon and Google Material, and created our own from scratch. It started with 25 basic components and then grew as per the products' needs.

The role and journey

I took ownership of the design system from get go, I had to evangelize hard the power of a design system which grows according to the demands of the products. I had to listen closely to the customers' requests, pre-empt them and cross-reference them wherever needed. Moreover, we needed to deliver stable releases every few months in tune with the dev and release schedules of the products. It started with only two adopters, a lot of bugs and design conformance issues. But we thrived under the pressure and today it's a major success story, helping products shed up to 30% of their design and dev time per sprint.

Innovations and achievements

Sample complex component I built using the design system
Further details non-disclosable.

Mobile app mockups of stock portfolio monitoring app

Mobile stock market monitor

2019. Classic example of a design thinking whiteboarding session leading to actionable designs for part of a mobile app.
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The challenge

A reputed bank wanted to provide a comprehensive mobile experience to entry level investors and enthusiasts to monitor the stock market and their own portfolios day to day via their mobile banking app. They were looking for some ideas and a mockup of how those may be implemented.

The solution

A 2 day design thinking workshop. I prepared two personas, one for the enthusiast and one for the casual investor. Then we recruited 4 participants 2 each matching the 2 personas. The stakeholders were 1 representative from the bank and 2 from the IT vendor team who hired me.

The process

Day 1 - empathize, define, ideate.

We started with our sample users opening the mobile apps of competing banks and trying out their stock monitoring interfaces, the casual investors had an active portfolio in some of those apps while the enthusiasts didn't have a portfolio registered. For an hour or so they kept providing inputs which we kept putting in an empathy map.

Empathy map - contents blurred to comply with non-disclosure agreement.

Post the map we had a discussion on the content of the maps and defined the problem as:

With these problems in mind, we further noted down the learnings from the session.


From there we had an ideating session where we generated a lot of ideas and notes, then the 4 sample users were dismissed for the day.

Next, we arranged the ideas into an effort/impact quadrant and then organised them by priority.

Ideas organized by priority - some contents blurred to comply with non-disclosure agreement.

Day 2 - prototype, test, iterate.

We opened the second day with paper prototypes and information architecture sketching sessions with instant feedback from the sample users, and iterated till we had some screens which generally agreed with the users needs.

 Paper prototypes and IA sketches - some contents blurred to comply with non-disclosure agreement.

Once we had the paper sketches firmed up, we went into a live medium fidelity wireframing session to beat out some quick details and layout wireframes with some placeholder and some sample numbers. We kept updating the wireframes with live feedback from the stakeholders and users.

Layout wireframes - altered to remove any non-disclosable information.

That concluded the 2 day design thinking workshop, I took 2 more days and some remote feedback iterations to design the final clickable prototypes and delivered them. Colors were chosen to match the bank's branding colors and to maintain text accessible contrast wherever required.

Mobile app mockups of stock portfolio monitoring app

Some screens from the clickable prototype - some contents blurred to comply with non-disclosure agreement.

Electric supply app

2017. Research heavy project for the CESC mobile app where the research changed the direction of their data infrastructure.  
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The challenge

CESC is a century old company providing electricity to millions of households - then undergoing a major digital transformation. They asked us to build a new mobile app because their existing basic app had very few downloads and usage. They had a vision of a new app which would primarily allow consumers to log in to their singular account to make service requests and also pay bills online.

Preliminary research

Thankfully, getting access to users of CESC was not difficult, as almost every household in eastern India is supplied by them. I created a questionnaire based on bill payment and the types of service requests CESC was able to field, so that we could prioritize those services in the app and also some basic questions on the awareness of the apps.

The results were both striking and confusing. Most connection owners were seniors in the family, they were not bothered about the electricity connection because they were not paying the bills and they didn't call CESC when they had a power cut. Quite a few of the connection owners were deceased! Also each household had multiple connections in the name of different people and most also were either absent or unconcerned.

This was a major surprise to the stakeholders, they were vaguely aware of this scenario but never figured it'd be a hindrance to their mobile app adoption. I changed my line of questioning to learning more about who is paying the bills and how, and who makes service requests.

Further research

Armed with the new questionnaire, we went door to door and interviewed more than 20 households, and got actionable learnings:

With these learnings. CESC updated their database structure to account for these users (who are often not the same as the connection owners) and I reimagined the app to handle multiple accounts with phone/email login, quick bill payment, consumption history and reporting of power outage as its key features.

Health Insurance Platform

2014. Reimagining health insurance claims and reimbursements like a bank. A healthcare fintech product with the strictest of regulations. 
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The challenge

A peculiar case of a captive but reluctant audience, revamping a vast and archaic US healthcare reimbursement and administration platform with 200+ contextual scenarios and use cases in a mobile-first, responsive, and overall efficient experience while maintaining strict HIPAA, ADA and multiple financial security compliances.

Most American Employees dreaded the repetitive experience of logging and claiming health expenses but they had to do it.


This was a case of simplicity first, a number of radical design decisions that uncluttered the whole dashboard yet kept the user's customized favourite actions on single click. A number of these innovations (made in 2013) have slowly permeated in other Banking UI dashboards in recent years.


OTT IPTV Platform

2012. Managing the UI of an OTT IPTV solution for content providers and streaming consumers over web, mobile and smart tv platforms.
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UX talks

UXIndia 2020 - Design Systems, take or make?

View the UXIndia speaker page

JSLovers talks - Better design handoffs

FIFO Talks - Lessons from the design industry.

Lessons from the Design Industry

No recording was found, here are the slides.